The Journal of Business, Tourism, and Management (JBTM) is an international peer-reviewed journal dedicated to publishing high-quality academic and applied research at the intersection of business, tourism, and management. The journal aims to bridge theory and practice by providing a platform for scholars, industry professionals, and policymakers to address contemporary challenges in tourism development, business innovation, and organizational strategy. JBTM welcomes theoretical, empirical, case-based, and policy-oriented studies that advance knowledge in tourism management, hospitality and destination management, strategic management, marketing and consumer behavior, entrepreneurship and innovation, supply chain and operations in tourism, human resource management, sustainable tourism and ESG practices, digital transformation and smart tourism, and business analytics. The journal particularly encourages interdisciplinary research integrating tourism with broader business functions such as finance, operations, technology, and data-driven decision-making. JBTM publishes original research articles, review papers, industry case studies, and policy analyses with global and regional relevance.